Graphic Designer
Legit Farms
₹15,000 to ₹25,000
### Graphic Designer & Video Editor We are seeking a talented and creative Graphic Designer & Video Editor to join our team. As a Graphic Designer & Video Editor, you will collaborate closely with our team to create high-quality visual content across various print and digital platforms. Your work will appear on Instagram, LinkedIn, performance ads, and landing pages and it needs to capture attention and drive conversions. ### What you have to do - You're a visual storyteller first, tool operator second. You understand composition, color theory, and typography. You make aesthetic decisions that serve business goals, not just personal taste. - Design digital creatives for Instagram, Facebook, LinkedIn, website banners, digital ads, and email marketing, maintaining consistency with Legit Farms' brand identity. - Create short videos including Reels, farm stories, product highlights, testimonials, and promotional explainers using basic motion graphics and sound design. - Develop landing page and campaign design concepts with a focus on clear messaging, product visibility, mobile responsiveness, and conversion optimization. - Utilize AI-based design tools to accelerate ideation, generate visual variations, and support routine design tasks, while ensuring final outputs are refined manually to maintain quality. - Maintain strong brand consistency across all platforms, including digital channels, packaging creatives, brochures, posters, and other offline marketing materials. - Collaborate closely with the marketing and sales teams in weekly creative discussions to understand campaign objectives and deliver effective visual solutions. - Analyze creative performance (engagement, reach, inquiries) and refine designs based on feedback and data-driven insights. - Research and study competitor branding and design trends within agri, poultry, food, and FMCG sectors to keep Legit Farms' visuals fresh and competitive. ### Must-haves - Adobe Creative Suite proficiency. Advanced in Photoshop and Illustrator. Intermediate in After Effects and Premiere Pro (video editing). - Working knowledge of Figma. Prototype simple landing pages, design marketing web pages, collaborate with product designers. You don't need to be a product design expert, but you need UI basics. - Experience with AI design tools. Hands-on use of tools like Midjourney, Runway, Firefly, Ideogram, or similar for concept generation, asset creation, or workflow acceleration. Show us examples in your portfolio. ### What you will need - Bachelor's degree in graphic/visual design or related field - 1-3 years of work experience in relevant fields - Strong portfolio showcasing graphic/visual design skills - Proficiency with design software and technologies (such as Photoshop, Sketch, Figma, Illustrator, Premiere Pro, etc.) - Strong time management skills and the ability to meet deadlines - Understanding of marketing, social media, website design, product packaging, advertisements, and multimedia design - Solid knowledge of color theory, fonts, layouts & composition ### Portfolio (PDF or web link) Include: - Brand/social content projects showing range (carousels, ads, posters, digital campaigns) - Video/motion projects (reels, explainers, motion graphics)—include links, not just thumbnails - UI/landing page prototypes (even if rough—we want to see your understanding of conversion design) - AI-assisted work examples—show us prompts, raw AI outputs, and your refinement process. This is critical. - For each project: brief context (goal, constraints, your role, outcome if measurable)